Targeted Inserts Tailor Your Marketing

Target your Inserts

Send a targeted insert to specific members within your monthly statements.

Marketing is always a little tricky. Randomly throwing your marketing dollars around is never a good idea. The best ROI on your marketing budget is to craft a specific message to a specific audience. "Targeting" ads to a particular market segment will always yield the best results.

To successfully market to a defined segment, you need data - lots of it. As a credit union core processor, our primary function is to store and process member data. Frankly, we're experts on data.

The data we maintain includes late payments, overdrafts, loan maturity dates, account balances, CD maturity dates, and so forth. This data defines the credit union member's financial life and can be used to effectively craft a specific marketing message to a specific audience.

At ESP, one of the avenues we've been using is targeted inserts in monthly statements. We can insert tri-folded 8 1/2 x 11 pages or "buck slips," which are single-page brochures inserted into monthly statements. ESP Print Services insert tens of thousands of buck slips every month with our commercial mail processing equipment.

Using the data we maintain, our client credit unions can choose which members receive a particular insert. For instance, sending a targeted insert promoting CD rates might find success with members that have account balances over $10,000. Or members with late payments might find a bill pay app useful. A targeted insert announcing a new branch would appeal to those members living in adjacent zip codes.

The many possibilities available for targeting ads can help you get a better return on your marketing dollars.

If targeted inserts sound intriguing, contact ESP Print Services to get started.